Crawford Investment Counsel is an independent, employee-owned investment management firm headquartered in Atlanta, Georgia. Founded in 1983, the firm manages assets for a diverse client base, including high-net-worth individuals, families, endowments, foundations, and institutional clients. Crawford distinguishes itself through its commitment to fundamental research, a disciplined investment process, and a strong focus on client relationships. The firm’s investment philosophy is rooted in bottom-up, fundamental analysis. Crawford’s team of experienced investment professionals conducts in-depth research on individual companies to identify undervalued opportunities. They seek to understand a company’s business model, competitive landscape, financial health, and management team before making an investment decision. This rigorous process helps them build portfolios of high-quality companies that they believe have the potential for long-term growth. Crawford offers a range of investment strategies designed to meet the specific needs of its clients. These strategies typically include equity, fixed income, and balanced portfolio management. Within equity strategies, they may offer approaches focused on growth, value, or a combination of both. In fixed income, they manage portfolios across various maturities and credit qualities, seeking to generate income and preserve capital. Their balanced portfolios combine equity and fixed income investments to provide diversification and manage risk. A key aspect of Crawford’s approach is its commitment to client service. The firm emphasizes building long-term relationships with its clients, taking the time to understand their individual financial goals, risk tolerance, and time horizon. They provide personalized investment advice and regular communication to keep clients informed about their portfolios and market conditions. This commitment to client service has been a cornerstone of Crawford’s success and has helped them build a loyal client base. Crawford’s employee ownership structure is also a defining characteristic. This structure aligns the interests of the firm’s employees with those of its clients, fostering a culture of accountability and long-term thinking. The employees, acting as owners, are deeply invested in the success of the firm and are committed to providing exceptional service to their clients. This ownership model contributes to stability within the organization and ensures continuity in the investment process. Located in the heart of Atlanta, Crawford Investment Counsel plays an active role in the local community. The firm supports various charitable organizations and encourages its employees to volunteer their time and resources. They believe in giving back to the community and making a positive impact on the lives of others. In summary, Crawford Investment Counsel in Atlanta, GA, offers a compelling combination of fundamental research, a disciplined investment process, a client-centric approach, and an employee-owned structure. These factors have contributed to their long-term success and make them a trusted partner for clients seeking to achieve their financial goals.
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