Affin Finance Bhd

Affin Bank Berhad, previously known as Affin Finance Berhad, is a Malaysian financial services conglomerate with a history spanning several decades. Though the name “Affin Finance Berhad” is no longer the primary brand, understanding its evolution provides context to the current organization.

Historically, Affin Finance focused primarily on finance company activities, providing services like hire purchase financing (auto loans), leasing, and other credit facilities to individuals and businesses. It operated as a key part of the Affin Banking Group, contributing to the group’s overall lending portfolio and financial performance. Over time, the landscape of the Malaysian financial sector shifted, prompting significant restructuring and consolidation.

The rebranding to Affin Bank Berhad signaled a broader scope and ambition. It moved beyond being solely a finance company to become a fully-fledged commercial bank offering a wider array of banking products and services. This transformation included expanding into areas like retail banking, corporate banking, investment banking, and insurance.

Today, Affin Bank Berhad operates through its main entities: Affin Bank, Affin Islamic Bank, Affin Hwang Investment Bank, and AXA Affin Life Insurance. This diversified structure allows the group to cater to a wide range of customer needs, from personal savings and loans to complex corporate financing and investment solutions. The Affin brand is now associated with a more comprehensive suite of financial products and services, reflecting its evolution from a traditional finance company.

Affin Bank emphasizes providing innovative financial solutions with a customer-centric approach. They actively invest in technology to enhance their digital banking platforms and improve customer experience. The bank is also focused on sustainable banking practices, incorporating environmental, social, and governance (ESG) factors into their operations and lending decisions.

Looking ahead, Affin Bank is committed to strengthening its position in the Malaysian banking sector by focusing on growth areas such as digital banking, small and medium-sized enterprises (SMEs), and wealth management. The legacy of Affin Finance Berhad provided a solid foundation for the modern Affin Bank, which continues to adapt and innovate in a dynamic financial environment. While the specific name “Affin Finance Berhad” might not be prominent today, its role in building the broader Affin banking group is undeniable.