FatWallet Finance and Amazon Payments: A Historical Overview

FatWallet Finance, later rebranded as Brad’s Deals, was a popular website known for its community-driven deal forums, cash-back offers, and comparison shopping tools. While FatWallet itself didn’t directly integrate with Amazon Payments in a formal partnership sense, users often leveraged Amazon Payments (now Amazon Pay) indirectly to maximize savings and streamline their online shopping experience, particularly when purchasing items highlighted on the FatWallet platform.

Here’s how Amazon Payments played a role within the FatWallet ecosystem:

Leveraging Amazon Pay for Purchases:

FatWallet highlighted deals from various retailers, including Amazon. When users found a deal on Amazon through FatWallet, they could use Amazon Pay at checkout. This offered several advantages:

• Convenience: Amazon Pay allowed users to pay with the payment methods already stored in their Amazon account, avoiding the need to enter credit card details repeatedly on different websites.
• Security: Users benefited from Amazon’s robust security measures when making purchases, adding a layer of trust and protection.
• Rewards Programs: By using credit cards linked to their Amazon Pay accounts, users could earn rewards points or cash back offered by their credit card providers on Amazon purchases. This could be combined with any cash-back or coupon codes discovered on FatWallet, amplifying overall savings.
• Shipping Benefits: For Amazon Prime members, using Amazon Pay ensured they could continue to enjoy free and fast shipping on eligible items purchased through other retailer’s websites that accepted Amazon Pay.

FatWallet’s Role in Discovering Amazon Deals:

FatWallet’s strength lay in its community. Users would actively post and discuss deals they found on Amazon, including lightning deals, coupons, and promotional offers. The FatWallet forums provided a platform for users to share their experiences, rate deals, and offer tips on maximizing savings. This collective intelligence helped other users find the best Amazon deals, which they could then purchase using Amazon Pay for a seamless transaction.

Indirect Synergies:

Although not a formal integration, FatWallet’s focus on value and Amazon’s focus on customer convenience created an indirect synergy. Users went to FatWallet to find the best deals and then used Amazon Pay to complete their purchases easily and securely. This alignment contributed to a positive shopping experience.

Evolution and Transition:

As the online landscape evolved, FatWallet transitioned to Brad’s Deals, maintaining its core mission of providing users with access to great deals. While the specific mechanics of how Amazon Pay is used might have changed with the rebranding and platform updates, the fundamental principle remains: Users continue to leverage platforms like Brad’s Deals to discover valuable deals, and Amazon Pay remains a convenient and secure payment option for many online transactions, including those originating from deal-finding websites.

In conclusion, while a direct partnership may not have existed, Amazon Pay played a significant role in the FatWallet user experience by providing a convenient and secure way to pay for the deals discovered on the platform, contributing to the overall value proposition of finding and capitalizing on the best online shopping opportunities.