finance america servicenow customer story

Panasonic Finance America: Powering Growth Through Financing

Panasonic Finance America (PFA) is a key component of Panasonic’s overall strategy, providing financial solutions to support the sales and growth of Panasonic’s diverse range of products and services across North America. PFA operates as a captive finance company, meaning it primarily finances the purchase or lease of Panasonic equipment, rather than offering general consumer or business loans. PFA’s core function is to make Panasonic’s offerings more accessible to customers. By offering competitive financing options, including leases, loans, and other tailored financial arrangements, PFA removes a significant barrier to entry for businesses that might otherwise be hesitant to invest in Panasonic technology due to upfront costs. This is particularly important for high-value equipment like professional video cameras, broadcast equipment, Toughbook computers, and renewable energy solutions. The target customer base for PFA is broad, reflecting the wide variety of industries Panasonic serves. These customers range from small and medium-sized businesses (SMBs) to large corporations, as well as government agencies and educational institutions. Businesses in the media and entertainment, public safety, industrial automation, healthcare, and energy sectors all benefit from PFA’s financing solutions. PFA offers a variety of financing options designed to meet the specific needs of its customers. These options can include: * **Equipment Finance Agreements (EFAs):** These are essentially secured loans that allow businesses to purchase equipment outright while making payments over a set period. * **Leases:** Offering flexibility, leases allow businesses to use Panasonic equipment without owning it, providing potential tax advantages and reducing upfront investment. Different types of leases are available, including fair market value (FMV) leases and dollar buyout leases. * **Working Capital Loans:** While not their primary focus, PFA may occasionally offer working capital solutions related to larger Panasonic equipment purchases or projects. * **Customized Financing Programs:** For larger or more complex projects, PFA can develop tailored financing solutions to address unique customer requirements. The benefits of working with PFA extend beyond just access to financing. Customers also benefit from: * **Expertise:** PFA understands Panasonic products and their applications intimately, allowing them to create financing solutions that are perfectly aligned with the customer’s needs. * **Competitive Rates:** As a captive finance company, PFA is able to offer competitive interest rates and lease terms. * **Simplified Process:** The financing process is streamlined and integrated with the Panasonic sales process, making it easier for customers to acquire the technology they need. * **Relationship Building:** PFA focuses on building long-term relationships with its customers, providing ongoing support and financing solutions as their needs evolve. In conclusion, Panasonic Finance America plays a vital role in facilitating the adoption of Panasonic technology. By providing flexible and accessible financing options, PFA empowers businesses to invest in innovative solutions, driving growth and fostering long-term partnerships. The company’s expertise, competitive rates, and streamlined processes make it a valuable asset for customers looking to leverage the power of Panasonic’s offerings.